25 Signs You Studied Abroad in Spain GIF

25 Signs You Studied Abroad in Spain GIF

This GIF I posted is something that we can all relate as we are currently studying abroad in Spain! I have found that each one of these was very funny and true. 

There has certainly been an uprising in GIF’s over the last year, this was the first time that I had seen one of these. I think that these definitely can and have become a new medium. These are used as a form of entertainment and communication and because of this they can be classified as a medium. However, as far as communication goes these GIFs are only a one sided way of communicating. One person is telling something while the others read along. I think there is a chance that GIFs will grow even more and be used in different ways. One of my favorite forms of GIFs are the still pictures that have one part of it moving. I think that as our technology grows this would be a very useful way to start doing advertisements because it can convey more emotional than a still image can.

Dark Horse – Katy Perry

This is a music video for Katy Perry’s newest hit, Dark Horse. It currently has 114,116,471 views on YouTube. It has been on YouTube for just less than one month, it was posted on February 20, 2014. This is a very interesting video which is why it has gotten so many views, and also because it is a very popular and catchy song. This song is currently ranked #2 on the Billboard Hot 100 and on iTunes. Even though it is #2, the music video still has more views than the song Happy which is currently #1. However, since Happy is a much newer song I think there is a very high chance that it will reach more views than Dark Horse will on YouTube.

For Class: Transmedia Story Telling

For Class: Transmedia Story Telling

Transmedia story telling is a way of telling a story but different parts are told in a different way of media: an image, a book, a game, a video, magazine, etc… Because the story is scattered like pieces of a puzzle this causes the audience to become more involved and interested but they have to pay attention to all the different aspects in order to understand the story that is being told.

 

Here are three reasons that Dr. Pamela Rutledge explains why to use transmedia story telling for branding, marketing or other campaigns:

1. Persuasion: Transmedia stories are the most fundamental and immersive form of communication, engaging our brains at the intuitive, sensory and executive levels
2. Audience Connection: Transmedia strategies create many points of entry that reach and link multiple demographics and target different user needs to effectively expand the customer base
3. Financial Impact: Transmedia storytelling redefines ROI, extends brand shelf-life, and can create value-added IP assets and ancillary revenue streams.

For Class: analysis of comments on online newspaper

For Class: analysis of comments on online newspaper

An online news website (The Guardian) recently posted information on how the news outbreak that the movie “Annie”  was being remade with an African American actress playing Annie caused many negative comments to be posted on Twitter. Because these comments were coming from personal Twitter accounts, people were not afraid to be rude, hurtful and essentially racist about this news. Two of the tweets said, “Not to be racist, but since when is Annie black?!” and “I’m not racist or anything … But this new Annie movie is all mixed up!!! Annie is WHITE!!!!!!” This online news source found it important to address this topic and take back to the people who made absurd comments about the race of Annie. This was a very interesting topic for this analysis of comments from online newspapers and they did the right thing in addressing these tweets.